Launch Goal FB Budget
Offer Price FB Ad Spend
Cost per Lead 10% = Pre Launch
Conversion % 70% = Launch
No. of Launches 20% = Retargetting
Launch Ad Spend Cost per Lead Email List Size Conversion % # who buy Offer Price Sales
Launch {{index}} {{format(cost_per_lead)}} {{format(conversion_rate)}}%
Total Sales
ENTER TOTAL FB AD BUDGET HERE
10% = Pre Launch
70% = Launch
Do you have a HOT audience?
Strategy Summary {{B7}}
Recommended Ad Limit
Actual No. of Ad running
Max spend per day
{{computeResult}}
PRE LAUNCH PHASE
Ad Type
Video View Ad
LAUNCH PHASE / HOT AUDIENCE
 
Ad Type Audience
{{computeResult}}  
LAUNCH PHASE / WARM AUDIENCE
   
Ad Type Warm Audience
{{computeResult}}
LAUNCH PHASE / COLD AUDIENCE
   
Ad Type Cold Audience
{{computeResult}}  
TOTAL DAILY SPEND
BUDGET REMAINING
 
Day 1 Day 2 Day 3 Day 4 Day 5
 
72 hr Testing
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72 hr Testing
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72 hr Testing
{{E51}} {{F51}} {{G51}} {{H51}} {{I51}} {{J51}} {{K51}} {{L51}} Winner {{M51}} {{N51}} {{O51}} {{P51}} {{Q51}} {{R51}} {{S51}} {{T51}} {{U51}} {{V51}} {{W51}} {{X51}} {{Y51}} {{Z51}} {{AA51}} {{AB51}} {{AC51}} {{AD51}} {{AE51}} {{AF51}} {{AG51}} {{AH51}} {{AI51}}
How many days will your cart be open? (i.e. 3-14)
Total Retargetting budget
Daily ad spend
{{computeResult}}
{{computeRetarget}}
RETARGETTING PHASE
Ad Type
Cart Open Ad
Retargetting Ad
Cart Closing Ad
Total:
.
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14